The “colour of the year” is a great marketing trick that Pantone, the international authority on colour, has been pulling off since 1999, and in doing so has succeeded in making people talk about itself in every corner of the globe and cementing its authority. It is undeniable that the influence of what is now welcomed and experienced as a real event every year is now visible in many sectors, such as visual communication, fashion, accessories and product design in general.
In the world of wood coatings – where the colour scales in use are other: RAL and NCS above all – the weight of the colour trends dictated by the US company is not so much felt. However, the scope of the annual Colour of the Year event is so vast that it would be useless and short-sighted to overlook it.
The colour of the year 2024 according to Pantone is Peach Fuzz
© Pantone
Peach Fuzz – Pantone code 13-1023 – is an orangey peachy pink, light and velvety, marking the 25th year of the Colour of the Year project.
The key concepts accompanying the choice are welcome, comfort, peace and serenity. «In our search for a hue that echoes our innate desire for closeness and connection, we chose a radiant colour of warmth and modern elegance. A hue that resonates with compassion, offers a tactile embrace and effortlessly unites the young with the eternal,» explained Leatrice Eiseman, Executive Director of the Pantone Colour Institute, when introducing Peach Fuzz.
«A welcoming peach hue softly nestled between pink and orange, PANTONE 13-1023 Peach Fuzz brings belonging, inspires recalibration and opportunities to nurture, evoking an air of calm, offering us a space to be, feel, heal and to flourish, whether spending time with others or taking time to enjoy a moment alone,» continues Eiseman.
The actuality of colour in the year 2024
© Pantone
The tactile dimension, recalled by the very name of the colour (the down evokes the sensation of fingers touching the fruit), we want to read as a message of hope, which in turn derives from a clear reading of the present. In a world ravaged by wars, environmental crisis, misinformation and bad vibes shouted with violence via social media, this hue invites us to make community, to come closer to one another. Capable of emanating freshness without being aggressive; sensual, but in a subtle way, Peach Fuzz is a gentle, feminine colour that nevertheless winks at the neutral palette.
Definitely “human”, it also fits perfectly in the digital world, inviting us to embrace our online life with a more serene approach.
Peachy pink in furniture
Increasingly present in recent years on the fashion catwalks, on the clothes worn by celebrities at major social events and in the cosmetics palette, peach pink is also already a trendy colour in interior design, spotted at major trade fairs.
According to the Pantone Colour Institute, in interior design the Peach Fuzz is a herald of feelings of comfort:«Promoting feelings of gentle warmth, whether appearing on a painted wall, in home furnishings or acting as an accent within a pattern, PANTONE 13-1023 Peach Fuzz infuses our most personalised worlds with a comforting presence.».
As a combination, you can try “tone on tone”, associating it with antique pink, pastel pink, a soft magenta, a vaguely pinkish beige. Or play with contrasts, with shades such as aniseed, mango yellow, some greens and very dark, deep blues.
In our laboratories we are ready to produce every conceivable shade, for glazed or opaque, glossy or matt finishes, to satisfy those who love colour and want to experiment.
