Pantone 2023 is Viva Magenta, fearless against pastels
![](https://renneritalia.com/wp-content/uploads/2022/12/magenta-1024x693.jpg)
It has to be admitted that this whole Metaverse thing has taken colour scholars by storm. In fact, during the announcement of the colour of the year 2023, Pantone paraphrased: “Welcome to the Magentaverse”.