{"id":104035,"date":"2024-10-17T16:45:59","date_gmt":"2024-10-17T14:45:59","guid":{"rendered":"https:\/\/renneritalia.com\/marchio\/"},"modified":"2025-11-12T21:49:28","modified_gmt":"2025-11-12T20:49:28","slug":"marchio","status":"publish","type":"page","link":"https:\/\/renneritalia.com\/fr\/marchio\/","title":{"rendered":"Marque"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"104035\" class=\"elementor elementor-104035 elementor-101532\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"has_eae_slider elementor-element elementor-element-95c6aaf e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"24399\" data-id=\"95c6aaf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-b6388d7 e-con-full e-flex e-con e-child\" data-eae-slider=\"50939\" data-id=\"b6388d7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7511e2a elementor-widget elementor-widget-theme-site-logo elementor-widget-image\" data-id=\"7511e2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-site-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/renneritalia.com\/fr\/\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/03\/logo_renner_italia.svg\" class=\"attachment-full size-full wp-image-108208\" alt=\"\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6368c54 elementor-widget elementor-widget-html\" data-id=\"6368c54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.timeline-item__card-content {\n    text-align: center;\n    margin-top: -10px;\n}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1ee99c elementor-widget elementor-widget-jet-timeline\" data-id=\"f1ee99c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-timeline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-timeline jet-elements\"><div class=\"jet-timeline jet-timeline--align-left jet-timeline--align-middle\">\n\t<div class=\"jet-timeline__line\"><div class=\"jet-timeline__line-progress\"><\/div><\/div>\n\t<div class=\"jet-timeline-list\"><div class=\"jet-timeline-item  elementor-repeater-item-06d2bdf jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0001_1.png\" class=\"attachment-full size-full wp-image-101632\" alt=\"\" srcset=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0001_1.png 600w, https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0001_1-300x300.png 300w, https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0001_1-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1927<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1927<\/div><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-baf1180 jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0002_2.png\" class=\"attachment-full size-full wp-image-101637\" alt=\"\" srcset=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0002_2.png 600w, https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0002_2-300x300.png 300w, https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0002_2-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1957<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1957<\/div><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-793e8ec jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0003_3.png\" class=\"attachment-full size-full wp-image-101642\" alt=\"\" srcset=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0003_3.png 600w, https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0003_3-300x300.png 300w, https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0003_3-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1965<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1965<\/div><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-89ea2af jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0004_4.png\" class=\"attachment-full size-full wp-image-101647\" alt=\"\" srcset=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0004_4.png 600w, https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0004_4-300x300.png 300w, https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0004_4-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1980<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1980<\/div><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-b576aae jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0005_5.png\" class=\"attachment-full size-full wp-image-101652\" alt=\"\" srcset=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0005_5.png 600w, https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0005_5-300x300.png 300w, https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0005_5-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1990<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1990<\/div><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-4bb5dc1 jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0006_6.png\" class=\"attachment-full size-full wp-image-101657\" alt=\"\" srcset=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0006_6.png 600w, https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0006_6-300x300.png 300w, https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0006_6-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">2000<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">2000<\/div><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-791d77e jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img decoding=\"async\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/logo_0006b_6b.png\" title=\"\" alt=\"\" loading=\"lazy\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">2000<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">2000<\/div><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-777beda jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img decoding=\"async\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/logo_0007_7.png\" title=\"\" alt=\"\" loading=\"lazy\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">2004<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">2004<\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e46dc4e elementor-widget elementor-widget-text-editor\" data-id=\"e46dc4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9volution du logo Renner<br \/>au fil du temps<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-f2ea3dc e-con-full e-flex e-con e-child\" data-eae-slider=\"91565\" data-id=\"f2ea3dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e85b19f elementor-widget elementor-widget-heading\" data-id=\"e85b19f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le Pur-sang<br>n\u00e9 pour courir<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca015fa elementor-widget elementor-widget-text-editor\" data-id=\"ca015fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dessin\u00e9 au cours de l&rsquo;\u00e9t\u00e9 1957, l&rsquo;intr\u00e9pide pur-sang blanc du logo Renner est l&rsquo;\u0153uvre de l&rsquo;artiste et publicitaire Nelson Boeira Faedrich (Porto Alegre, 1912 &#8211; 1994).<br \/>\u00c0 Faedrich, qui avait d\u00e9clin\u00e9 en 1930 l&rsquo;invitation personnelle de Walt Disney \u00e0 travailler dans les tr\u00e8s convoit\u00e9s Studios d&rsquo;animation, le groupe Renner Herrmann confie la cr\u00e9ation d&rsquo;une nouvelle marque qui r\u00e9sumera les traits fondamentaux de l&rsquo;entreprise de vernis. La marque originale Tintas ReKo, vieille de 30 ans, finit dans le coffre des souvenirs. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf17f13 elementor-widget elementor-widget-heading\" data-id=\"bf17f13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Libert\u00e9, vitesse et courage du pur-sang<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d33d754 elementor-widget elementor-widget-text-editor\" data-id=\"d33d754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mais quelles sont les valeurs qu&rsquo;Ernesto Luiz Herrmann exige en 1957 de voir refl\u00e9t\u00e9es dans le nouveau logo ? Celles de la libert\u00e9, de l&rsquo;efficacit\u00e9 et du courage, tout d&rsquo;abord. La vitesse, caract\u00e8re accessoire des valeurs de Renner, \u00e9tait d\u00e9j\u00e0 inh\u00e9rente au nom m\u00eame de l&rsquo;entreprise. Renner signifie en allemand \u00ab celui qui court \u00bb. Phon\u00e9tiquement, le palindrome \u00ab Renner \u00bb fonctionne de la m\u00eame mani\u00e8re. Il a une progression acc\u00e9l\u00e9r\u00e9e et \u00e9voque l&rsquo;\u00e9nergie, la circularit\u00e9, la technologie.     <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d788e2 elementor-widget elementor-widget-heading\" data-id=\"7d788e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c0 contre-courant par vocation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89cab44 elementor-widget elementor-widget-text-editor\" data-id=\"89cab44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>C&rsquo;est de ces hypoth\u00e8ses qu&rsquo;est n\u00e9 le cheval \u00e0 la crini\u00e8re rebelle dans le vent, capable de courir dans le sens inverse des lectures occidentales, pr\u00e9cis\u00e9ment pour mettre \u00e0 contre-courant la personnalit\u00e9 tenace. Enfin, le pur-sang est en concurrence avec le l\u00e9vrier, autre symbole de vitesse et de fiabilit\u00e9. Mais le groupe Renner Hermann pr\u00e9f\u00e8re le cheval pour fixer inopin\u00e9ment les concepts de libert\u00e9 et de force.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52e7b74 elementor-widget elementor-widget-heading\" data-id=\"52e7b74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Direction modernit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b47574 elementor-widget elementor-widget-text-editor\" data-id=\"7b47574\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour compl\u00e9ter l&rsquo;\u0153uvre, Nelson Boeira Faedrich dessine \u00e9galement \u00e0 la main le nom Renner qui, d\u00e8s la premi\u00e8re version, fait un clin d&rsquo;\u0153il \u00e0 la modernit\u00e9. Il appara\u00eet d\u00e9j\u00e0 sans empattement, en caract\u00e8res d&rsquo;imprimerie, en gras et en diagonale. Le destrier de la fin des ann\u00e9es 1950 se dresse, muscl\u00e9, sur un R noir (plac\u00e9 \u00e0 l&rsquo;int\u00e9rieur d&rsquo;un bouclier rouge) qui laisse pr\u00e9sager des gr\u00e2ces timides (avec empattement).  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bd4a00 elementor-widget elementor-widget-heading\" data-id=\"2bd4a00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Du rouge au bleu sur tous les continents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b429a7c elementor-widget elementor-widget-text-editor\" data-id=\"b429a7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Depuis sa cr\u00e9ation en 1957, le logo Renner a \u00e9t\u00e9 remodel\u00e9 \u00e0 plusieurs reprises, comme toutes les marques qui ont vu le jour jusqu&rsquo;\u00e0 ce jour. Jusqu&rsquo;\u00e0 aujourd&rsquo;hui, en 2004 pour \u00eatre pr\u00e9cis, lorsque la division des rev\u00eatements pour le bois du groupe Renner Herrmann a finalement adopt\u00e9 la couleur bleue dominante (pantone cyan process) pour repr\u00e9senter la division. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e03d76 elementor-widget elementor-widget-heading\" data-id=\"2e03d76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le bleu fid\u00e8le et pr\u00e9cieux<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d2ccde elementor-widget elementor-widget-text-editor\" data-id=\"6d2ccde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le bleu clair est universellement utilis\u00e9 pour signifier la loyaut\u00e9, la cr\u00e9ativit\u00e9 et la pr\u00e9ciosit\u00e9. Ce n&rsquo;est pas un hasard si l&rsquo;outremer, un colorant bleu obtenu \u00e0 partir du lapis-lazuli, est entr\u00e9 dans l&rsquo;histoire de l&rsquo;art comme \u00e9tant cher et utilis\u00e9 uniquement par les plus grands artistes. On pense aux ciels de Giotto (chapelle Scrovegni \u00e0 Padoue) et de Michelangelo (Jugement dernier au Vatican). Le cheval Renner, qui a perdu ses accents musculaires des d\u00e9cennies plus tard, a n\u00e9anmoins conserv\u00e9 la couleur blanche pour pr\u00e9server le concept de puret\u00e9.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa7bcdd elementor-widget elementor-widget-heading\" data-id=\"aa7bcdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le payoff \u201cwood coatings\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3116b3e elementor-widget elementor-widget-text-editor\" data-id=\"3116b3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Parall\u00e8lement au pantone cyan process, le payoff \u00ab wood coatings \u00bb est apparu en 2007 en Myriad, sans serif \u00e0 la lisibilit\u00e9 \u00e9prouv\u00e9e. Le nom Renner, r\u00e9interpr\u00e9tation moderne de la queue originale de Faedrich, accentue l&rsquo;audace du corps, des b\u00e2tons, pli\u00e9s en diagonale. Un choix typographique qui rend hommage \u00e0 l&rsquo;heureuse intuition de l&rsquo;artiste br\u00e9silien et \u00e9voque une fois de plus le dynamisme. Un galop indomptable avec lequel les vernis du pur-sang Renner sont d\u00e9sormais appr\u00e9ci\u00e9es sur toute la plan\u00e8te.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>1927 1927 1957 1957 1965 1965 1980 1980 1990 1990 2000 2000 2000 2000 2004 2004 \u00c9volution du logo Rennerau fil du temps Le Pur-sangn\u00e9 pour courir Dessin\u00e9 au cours de l&rsquo;\u00e9t\u00e9 1957, l&rsquo;intr\u00e9pide pur-sang blanc du logo Renner est l&rsquo;\u0153uvre de l&rsquo;artiste et publicitaire Nelson Boeira Faedrich (Porto Alegre, 1912 &#8211; 1994).\u00c0 Faedrich, qui [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"page-category":[],"class_list":["post-104035","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marque - Renner Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/renneritalia.com\/marchio\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marque - Renner Italia\" \/>\n<meta property=\"og:description\" content=\"1927 1927 1957 1957 1965 1965 1980 1980 1990 1990 2000 2000 2000 2000 2004 2004 \u00c9volution du logo Rennerau fil du temps Le Pur-sangn\u00e9 pour courir Dessin\u00e9 au cours de l&rsquo;\u00e9t\u00e9 1957, l&rsquo;intr\u00e9pide pur-sang blanc du logo Renner est l&rsquo;\u0153uvre de l&rsquo;artiste et publicitaire Nelson Boeira Faedrich (Porto Alegre, 1912 &#8211; 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