{"id":54446,"date":"2017-10-05T11:40:04","date_gmt":"2017-10-05T09:40:04","guid":{"rendered":"https:\/\/renneritalia.com\/nace-un-nuevo-color-y-es-el-mas-favorito-del-mundo\/"},"modified":"2022-08-30T12:03:30","modified_gmt":"2022-08-30T10:03:30","slug":"nace-un-nuevo-color-y-es-el-mas-favorito-del-mundo","status":"publish","type":"post","link":"https:\/\/renneritalia.com\/es\/nace-un-nuevo-color-y-es-el-mas-favorito-del-mundo\/","title":{"rendered":"Nace un nuevo color y es el \u00abm\u00e1s favorito del mundo\u00bb"},"content":{"rendered":"

Se llama Marrs Green, es el nuevo color elegido como \u00abel m\u00e1s favorito\u00bb<\/span><\/h1>\n

\u00bfC\u00f3mo nace un nuevo color? Puede ser una buena pregunta , pero nosotros,\u00a0aunque no tenemos una respuesta, podemos decir c\u00f3mo naci\u00f3 Marrs Green.<\/p>\n

La nueva tonalidad introducida oficialmente la primavera pasada en la paleta de colores de una famosa f\u00e1brica de papel inglesa,\u00a0G. F Smith,<\/strong><\/em><\/a>\u00a0es el resultado de la iniciativa lanzada por la empresa ella misma entre 2016 y 2017.<\/span><\/p>\n

G.F Smith es una empresa hist\u00f3rica fundada en 1885, conocida en la industria del papel por la calidad de su trabajo y el estro de sus intuiciones. En el Reino Unido, es casi una instituci\u00f3n, conocida por el p\u00fablico, en particular por una l\u00ednea de tarjetas, Colorplan<\/em>, producida en 50\u00a0tonalidad diferentes, 25 texturas y ocho gramajes diferentes.<\/span><\/p>\n

Precisamente\u00a0por\u00a0la l\u00ednea de Colorplan, icono de estilo, G.F Smith quer\u00eda buscar un nuevo color que diera un toque m\u00e1s de singularidad a un producto ya bien consolidado. As\u00ed naci\u00f3 el concurso\u00a0World\u2019s Favourite Colour<\/strong>, que a trav\u00e9s de una p\u00e1gina web dedicada, dio la oportunidad a todos los\u00a0usuarios\u00a0de expresar su preferencia. Cada participante fue capaz de indicar el tono m\u00e1s atractivo y darle un nombre.<\/p>\n

El concurso, que termin\u00f3 en marzo de 2017, ten<\/span>\u00eda\u00a0m\u00e1s de 30.000 preferencias expresadas de m\u00e1s de 100 pa\u00edses de todo el mundo. G.F Smith trabaj\u00f3 sobre los colores indicados por los usuarios y luego pronunci\u00f3 sobre el reci\u00e9n nacido; proceder con la media y luego de nuevo,\u00a0la media de la media de las preferencias expresadas, ha conseguido con exactitud \u00abmatem\u00e1tica\u00bb\u00a0la tonalidad favorita\u00a0en absoluto.<\/span><\/p>\n

\"nuovo
L\u00e1piz en Marrs Green (fuente: G.S. Smith)<\/figcaption><\/figure>\n

Marrs Green<\/strong><\/em> es el color \u00abm\u00e1s favorito\u00bb del mundo, un matiz intermedio entre el azul y el verde que en la fantas\u00eda de su creadora, la escocesa Annie Marrs, inspira el color de los paisajes y la naturaleza impetuosa de su tierra.<\/span><\/p>\n

Decisiva, llena e intensa, la nueva tonalidad, que ya ha entrado en producci\u00f3n, es\u00a0coherente con las tendencias que una instituci\u00f3n secundaria del sector como Franklin Til hab\u00eda anunciado para el a<\/span>\u00f1o\u00a02017. Una predominancia de tonos claros que de verde a azul declina en sus variantes m\u00e1s suaves.<\/span><\/p>\n

Y adem\u00e1s no asombra que la combinaci\u00f3n de azul y verde obtenga tal respuesta, considerando que otras encuestas en el pasado hab\u00edan mostrado c\u00f3mo el azul estaba entre los colores m\u00e1s queridos y populares del mundo. Incluso en el este, especialmente en China, tradicionalmente ligada a tonos como el amarillo, el rojo y el verde, considerados buenos colores, en la encuesta YouGov de 2015, el azul era el color m\u00e1s popular.<\/span><\/p>\n

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En cuanto al agrado, parece positiva y divertida la reacci\u00f3n de los consumidores que no han dejado de mostrar su entusiasmo por la nueva tonalidad,\u00a0atestabando las extraordinarias ventas en una tienda de Hull para algunos de los productos hechos especialmente en Marrs Green; una bicicleta de Tokio, la l\u00e1mpara Anglepoise, muebles y prendas de vestir fueron excepcionalmente puestas a la venta antes de ser transferidas a la London Space Show de G.F Smith,<\/em> a\u00a0mitad de julio. <\/span><\/p>\n

Ciertamente, el nuevo color favorito\u00a0 del mundo no\u00a0tardar\u00e0 a asomar\u00a0cerca de nosotros,\u00a0puede ser\u00a0un d\u00eda\u00a0 podr\u00edamos dar un nombre a un nuevo color.<\/span><\/em><\/p>\n<\/div>\n

<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Se llama Marrs Green, es el nuevo color elegido como \u00abel m\u00e1s favorito\u00bb \u00bfC\u00f3mo nace un nuevo color? Puede ser una buena pregunta , pero nosotros,\u00a0aunque no tenemos una respuesta, podemos decir c\u00f3mo naci\u00f3 Marrs Green. La nueva tonalidad introducida oficialmente la primavera pasada en la paleta de colores de una famosa f\u00e1brica de papel […]<\/p>\n","protected":false},"author":2,"featured_media":3830,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[882,883],"class_list":["post-54446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-renner-blog-es","tag-barnices-para-madera-2","tag-informaciones-2"],"yoast_head":"\nNace un nuevo color y es el "m\u00e1s favorito del mundo" - Renner Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/renneritalia.com\/es\/nace-un-nuevo-color-y-es-el-mas-favorito-del-mundo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nace un nuevo color y es el "m\u00e1s favorito del mundo" - Renner Italia\" \/>\n<meta property=\"og:description\" content=\"Se llama Marrs Green, es el nuevo color elegido como \u00abel m\u00e1s favorito\u00bb \u00bfC\u00f3mo nace un nuevo color? 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