{"id":104037,"date":"2024-10-17T16:45:59","date_gmt":"2024-10-17T14:45:59","guid":{"rendered":"https:\/\/renneritalia.com\/marchio\/"},"modified":"2025-11-12T21:51:06","modified_gmt":"2025-11-12T20:51:06","slug":"marchio","status":"publish","type":"page","link":"https:\/\/renneritalia.com\/es\/marchio\/","title":{"rendered":"Marca"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"104037\" class=\"elementor elementor-104037 elementor-101532\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"has_eae_slider elementor-element elementor-element-b12f5ec e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"14900\" data-id=\"b12f5ec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-5998acf e-con-full e-flex e-con e-child\" data-eae-slider=\"28527\" data-id=\"5998acf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e530961 elementor-widget elementor-widget-theme-site-logo elementor-widget-image\" data-id=\"e530961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-site-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/renneritalia.com\/es\/\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/03\/logo_renner_italia.svg\" class=\"attachment-full size-full wp-image-108210\" alt=\"\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ab3d7e elementor-widget elementor-widget-html\" data-id=\"4ab3d7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.timeline-item__card-content {\n    text-align: center;\n    margin-top: -10px;\n}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c734c6d elementor-widget elementor-widget-jet-timeline\" data-id=\"c734c6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-timeline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-timeline jet-elements\"><div class=\"jet-timeline jet-timeline--align-left jet-timeline--align-middle\">\n\t<div class=\"jet-timeline__line\"><div class=\"jet-timeline__line-progress\"><\/div><\/div>\n\t<div class=\"jet-timeline-list\"><div class=\"jet-timeline-item  elementor-repeater-item-06d2bdf jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0001_1.png\" class=\"attachment-full size-full wp-image-117562\" alt=\"\" srcset=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0001_1.png 600w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0001_1-300x300.png 300w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0001_1-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1927<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1927<\/div><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-baf1180 jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0002_2.png\" class=\"attachment-full size-full wp-image-117567\" alt=\"\" srcset=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0002_2.png 600w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0002_2-300x300.png 300w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0002_2-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1957<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1957<\/div><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-793e8ec jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0003_3.png\" class=\"attachment-full size-full wp-image-117572\" alt=\"\" srcset=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0003_3.png 600w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0003_3-300x300.png 300w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0003_3-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1965<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1965<\/div><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-89ea2af jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0004_4.png\" class=\"attachment-full size-full wp-image-117577\" alt=\"\" srcset=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0004_4.png 600w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0004_4-300x300.png 300w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0004_4-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1980<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1980<\/div><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-b576aae jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0005_5.png\" class=\"attachment-full size-full wp-image-117582\" alt=\"\" srcset=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0005_5.png 600w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0005_5-300x300.png 300w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0005_5-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1990<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1990<\/div><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-4bb5dc1 jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0006_6.png\" class=\"attachment-full size-full wp-image-117587\" alt=\"\" srcset=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0006_6.png 600w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0006_6-300x300.png 300w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0006_6-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">2000<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">2000<\/div><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-791d77e jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/logo_0006b_6b.png\" class=\"attachment-full size-full wp-image-117592\" alt=\"\" srcset=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/logo_0006b_6b.png 600w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/logo_0006b_6b-300x300.png 300w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/logo_0006b_6b-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">2000<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">2000<\/div><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-777beda jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/logo_0007_7.png\" class=\"attachment-full size-full wp-image-117597\" alt=\"\" srcset=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/logo_0007_7.png 600w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/logo_0007_7-300x300.png 300w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/logo_0007_7-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">2004<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">2004<\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1c1f4 elementor-widget elementor-widget-text-editor\" data-id=\"2d1c1f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Evoluci\u00f3n del logo Renner<br \/>a lo largo del tiempo<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-8d2d14c e-con-full e-flex e-con e-child\" data-eae-slider=\"23608\" data-id=\"8d2d14c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca7664d elementor-widget elementor-widget-heading\" data-id=\"ca7664d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El Purasangre<br>nacido para correr<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee6ab95 elementor-widget elementor-widget-text-editor\" data-id=\"ee6ab95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dise\u00f1ado en el verano de 1957, el intr\u00e9pido purasangre blanco del logo de Renner es obra del artista y publicista Nelson Boeira Faedrich (Porto Alegre, 1912 &#8211; 1994).<br \/>A Faedrich, que en 1930 hab\u00eda declinado la invitaci\u00f3n personal de Walt Disney para trabajar en los codiciados Estudios de Animaci\u00f3n, el grupo Renner Herrmann le confi\u00f3 la creaci\u00f3n de una nueva marca que encapsulara los rasgos fundamentales de la empresa de barnices. La marca original Tintas ReKo, con 30 a\u00f1os de antig\u00fcedad, acaba en el ba\u00fal de los recuerdos. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d16ae1e elementor-widget elementor-widget-heading\" data-id=\"d16ae1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Libertad, velocidad y coraje del purasangre<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e141c8 elementor-widget elementor-widget-text-editor\" data-id=\"7e141c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pero, \u00bfcu\u00e1les son los valores que Ernesto Luiz Herrmann exigi\u00f3 en 1957 que se reflejaran en el nuevo logo? Los de la libertad, la eficacia y el coraje, en primer lugar. La velocidad, car\u00e1cter accesorio de los valores de Renner, ya era inherente al propio nombre de la empresa. Renner en alem\u00e1n significa \u00abel que corre\u00bb. Tambi\u00e9n fon\u00e9ticamente, el pal\u00edndromo \u00abRenner\u00bb funciona de la misma manera. Tiene una progresi\u00f3n acelerada y evoca energ\u00eda, circularidad, tecnolog\u00eda.     <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea562e8 elementor-widget elementor-widget-heading\" data-id=\"ea562e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A contracorriente por vocaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e94526f elementor-widget elementor-widget-text-editor\" data-id=\"e94526f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De estos supuestos nace el caballo de crines rebeldes al viento, capaz de correr en direcci\u00f3n contraria a las lecturas occidentales, precisamente para patear a contracorriente la obstinada personalidad. Por \u00faltimo, el pura sangre compite con el galgo, otro s\u00edmbolo de velocidad y fiabilidad. Pero el grupo Renner Hermann prefiere el caballo para fijar inopinadamente los conceptos de libertad y fuerza.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9f8c75 elementor-widget elementor-widget-heading\" data-id=\"a9f8c75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Direcci\u00f3n Modernidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f7d7f9 elementor-widget elementor-widget-text-editor\" data-id=\"8f7d7f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para completar la obra, Nelson Boeira Faedrich tambi\u00e9n dibuja a mano el nombre Renner, que desde la primera versi\u00f3n hace un gui\u00f1o a la modernidad. Ya aparece sans serif, en may\u00fasculas, en negrita diagonalizada. El corcel de finales de los a\u00f1os cincuenta se yergue audazmente musculoso sobre una R negra (colocada dentro de un escudo rojo) que insin\u00faa t\u00edmidas gracias (serif).  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08135e5 elementor-widget elementor-widget-heading\" data-id=\"08135e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Del rojo al azul en todos los continentes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7304dfe elementor-widget elementor-widget-text-editor\" data-id=\"7304dfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Desde su exitosa creaci\u00f3n en 1957, el logo de Renner, como el de todas las marcas que han surgido hasta la fecha, ha sido reestilizado varias veces. Hasta el d\u00eda de hoy, concretamente en 2004, cuando la divisi\u00f3n de barnices de madera del grupo Renner Herrmann adopt\u00f3 finalmente el color azul predominante (pantone cyan process) para representar a la divisi\u00f3n. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc81270 elementor-widget elementor-widget-heading\" data-id=\"fc81270\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El azul leal y precioso<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc6fbc elementor-widget elementor-widget-text-editor\" data-id=\"6bc6fbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El azul claro se utiliza universalmente para significar lealtad, creatividad y preciosidad. No es casualidad que el ultramar, un tinte azul obtenido del lapisl\u00e1zuli, haya pasado a la historia del arte por ser caro y s\u00f3lo utilizado por los m\u00e1s grandes artistas. Pensemos en los cielos de Giotto (Capilla Scrovegni de Padua) y Michelangelo (Juicio Final del Vaticano). El caballo Renner, que perdi\u00f3 sus acentos musculosos d\u00e9cadas despu\u00e9s, conserv\u00f3 sin embargo el color blanco para guardar el concepto de pureza.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b915085 elementor-widget elementor-widget-heading\" data-id=\"b915085\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El payoff \u201cwood coatings\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3e554c elementor-widget elementor-widget-text-editor\" data-id=\"b3e554c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Al mismo tiempo que el pantone cian process, el payoff \u00abwood coatings\u00bb apareci\u00f3 en 2007 en Myriad, sans serif de probada legibilidad. El nombre Renner, en una reinterpretaci\u00f3n moderna del taco original de Faedrich, acentu\u00f3 el atrevido cuerpo, de palos, doblado en diagonal. Una elecci\u00f3n tipogr\u00e1fica que rinde homenaje a la afortunada intuici\u00f3n del artista brasile\u00f1o y evoca una vez m\u00e1s el dinamismo. Un galope indomable con el que las pinturas de pura sangre de Renner ya son apreciadas en todo el planeta.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-b7b3b8c e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"23004\" data-id=\"b7b3b8c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-89bcfb0 e-con-full e-flex e-con e-child\" data-eae-slider=\"33003\" data-id=\"89bcfb0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35664c1 elementor-widget elementor-widget-theme-site-logo elementor-widget-image\" data-id=\"35664c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-site-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/renneritalia.com\/es\/\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/03\/logo_renner_italia.svg\" class=\"attachment-full size-full wp-image-108210\" alt=\"\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b982fe0 elementor-widget elementor-widget-html\" data-id=\"b982fe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.timeline-item__card-content {\n    text-align: center;\n    margin-top: -10px;\n}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85483c1 elementor-widget elementor-widget-jet-timeline\" data-id=\"85483c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-timeline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-timeline jet-elements\"><div class=\"jet-timeline jet-timeline--align-left jet-timeline--align-middle\">\n\t<div class=\"jet-timeline__line\"><div class=\"jet-timeline__line-progress\"><\/div><\/div>\n\t<div class=\"jet-timeline-list\"><div class=\"jet-timeline-item  elementor-repeater-item-06d2bdf jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0001_1.png\" class=\"attachment-full size-full wp-image-117562\" alt=\"\" srcset=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0001_1.png 600w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0001_1-300x300.png 300w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0001_1-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1927<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1927<\/div><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-baf1180 jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0002_2.png\" class=\"attachment-full size-full wp-image-117567\" alt=\"\" srcset=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0002_2.png 600w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0002_2-300x300.png 300w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0002_2-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1957<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1957<\/div><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-793e8ec jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0003_3.png\" class=\"attachment-full size-full wp-image-117572\" alt=\"\" srcset=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0003_3.png 600w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0003_3-300x300.png 300w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0003_3-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1965<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1965<\/div><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-89ea2af jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0004_4.png\" class=\"attachment-full size-full wp-image-117577\" alt=\"\" srcset=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0004_4.png 600w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0004_4-300x300.png 300w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0004_4-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1980<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1980<\/div><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-b576aae jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0005_5.png\" class=\"attachment-full size-full wp-image-117582\" alt=\"\" srcset=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0005_5.png 600w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0005_5-300x300.png 300w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0005_5-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1990<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1990<\/div><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-4bb5dc1 jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0006_6.png\" class=\"attachment-full size-full wp-image-117587\" alt=\"\" srcset=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0006_6.png 600w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0006_6-300x300.png 300w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/storia-logo_0006_6-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">2000<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">2000<\/div><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-791d77e jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/logo_0006b_6b.png\" class=\"attachment-full size-full wp-image-117592\" alt=\"\" srcset=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/logo_0006b_6b.png 600w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/logo_0006b_6b-300x300.png 300w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/logo_0006b_6b-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">2000<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">2000<\/div><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-777beda jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/logo_0007_7.png\" class=\"attachment-full size-full wp-image-117597\" alt=\"\" srcset=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/logo_0007_7.png 600w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/logo_0007_7-300x300.png 300w, https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/11\/logo_0007_7-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">2004<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">2004<\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb6d538 elementor-widget elementor-widget-text-editor\" data-id=\"fb6d538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Evoluci\u00f3n del logo Renner<br \/>a lo largo del tiempo<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-d28ed15 e-con-full e-flex e-con e-child\" data-eae-slider=\"6478\" data-id=\"d28ed15\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-460e86d elementor-widget elementor-widget-heading\" data-id=\"460e86d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El Purasangre<br>nacido para correr<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-603ca9e elementor-widget elementor-widget-text-editor\" data-id=\"603ca9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dise\u00f1ado en el verano de 1957, el intr\u00e9pido purasangre blanco del logo de Renner es obra del artista y publicista Nelson Boeira Faedrich (Porto Alegre, 1912 &#8211; 1994).<br \/>A Faedrich, que en 1930 hab\u00eda declinado la invitaci\u00f3n personal de Walt Disney para trabajar en los codiciados Estudios de Animaci\u00f3n, el grupo Renner Herrmann le confi\u00f3 la creaci\u00f3n de una nueva marca que encapsulara los rasgos fundamentales de la empresa de barnices. La marca original Tintas ReKo, con 30 a\u00f1os de antig\u00fcedad, acaba en el ba\u00fal de los recuerdos. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5a401 elementor-widget elementor-widget-heading\" data-id=\"2c5a401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Libertad, velocidad y coraje del purasangre<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a563ea elementor-widget elementor-widget-text-editor\" data-id=\"1a563ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pero, \u00bfcu\u00e1les son los valores que Ernesto Luiz Herrmann exigi\u00f3 en 1957 que se reflejaran en el nuevo logo? Los de la libertad, la eficacia y el coraje, en primer lugar. La velocidad, car\u00e1cter accesorio de los valores de Renner, ya era inherente al propio nombre de la empresa. Renner en alem\u00e1n significa \u00abel que corre\u00bb. Tambi\u00e9n fon\u00e9ticamente, el pal\u00edndromo \u00abRenner\u00bb funciona de la misma manera. Tiene una progresi\u00f3n acelerada y evoca energ\u00eda, circularidad, tecnolog\u00eda.     <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a765812 elementor-widget elementor-widget-heading\" data-id=\"a765812\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A contracorriente por vocaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a97cb4 elementor-widget elementor-widget-text-editor\" data-id=\"1a97cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De estos supuestos nace el caballo de crines rebeldes al viento, capaz de correr en direcci\u00f3n contraria a las lecturas occidentales, precisamente para patear a contracorriente la obstinada personalidad. Por \u00faltimo, el pura sangre compite con el galgo, otro s\u00edmbolo de velocidad y fiabilidad. Pero el grupo Renner Hermann prefiere el caballo para fijar inopinadamente los conceptos de libertad y fuerza.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7313479 elementor-widget elementor-widget-heading\" data-id=\"7313479\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Direcci\u00f3n Modernidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b07aa8 elementor-widget elementor-widget-text-editor\" data-id=\"2b07aa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para completar la obra, Nelson Boeira Faedrich tambi\u00e9n dibuja a mano el nombre Renner, que desde la primera versi\u00f3n hace un gui\u00f1o a la modernidad. Ya aparece sans serif, en may\u00fasculas, en negrita diagonalizada. El corcel de finales de los a\u00f1os cincuenta se yergue audazmente musculoso sobre una R negra (colocada dentro de un escudo rojo) que insin\u00faa t\u00edmidas gracias (serif).  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3bbb3d elementor-widget elementor-widget-heading\" data-id=\"b3bbb3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Del rojo al azul en todos los continentes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0507cb3 elementor-widget elementor-widget-text-editor\" data-id=\"0507cb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Desde su exitosa creaci\u00f3n en 1957, el logo de Renner, como el de todas las marcas que han surgido hasta la fecha, ha sido reestilizado varias veces. Hasta el d\u00eda de hoy, concretamente en 2004, cuando la divisi\u00f3n de barnices de madera del grupo Renner Herrmann adopt\u00f3 finalmente el color azul predominante (pantone cyan process) para representar a la divisi\u00f3n. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9e19ad elementor-widget elementor-widget-heading\" data-id=\"d9e19ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El azul leal y precioso<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f33c3a elementor-widget elementor-widget-text-editor\" data-id=\"0f33c3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El azul claro se utiliza universalmente para significar lealtad, creatividad y preciosidad. No es casualidad que el ultramar, un tinte azul obtenido del lapisl\u00e1zuli, haya pasado a la historia del arte por ser caro y s\u00f3lo utilizado por los m\u00e1s grandes artistas. Pensemos en los cielos de Giotto (Capilla Scrovegni de Padua) y Michelangelo (Juicio Final del Vaticano). El caballo Renner, que perdi\u00f3 sus acentos musculosos d\u00e9cadas despu\u00e9s, conserv\u00f3 sin embargo el color blanco para guardar el concepto de pureza.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72be562 elementor-widget elementor-widget-heading\" data-id=\"72be562\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El payoff \u201cwood coatings\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aefeb0d elementor-widget elementor-widget-text-editor\" data-id=\"aefeb0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Al mismo tiempo que el pantone cian process, el payoff \u00abwood coatings\u00bb apareci\u00f3 en 2007 en Myriad, sans serif de probada legibilidad. El nombre Renner, en una reinterpretaci\u00f3n moderna del taco original de Faedrich, acentu\u00f3 el atrevido cuerpo, de palos, doblado en diagonal. Una elecci\u00f3n tipogr\u00e1fica que rinde homenaje a la afortunada intuici\u00f3n del artista brasile\u00f1o y evoca una vez m\u00e1s el dinamismo. Un galope indomable con el que las pinturas de pura sangre de Renner ya son apreciadas en todo el planeta.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>1927 1927 1957 1957 1965 1965 1980 1980 1990 1990 2000 2000 2000 2000 2004 2004 Evoluci\u00f3n del logo Rennera lo largo del tiempo El Purasangrenacido para correr Dise\u00f1ado en el verano de 1957, el intr\u00e9pido purasangre blanco del logo de Renner es obra del artista y publicista Nelson Boeira Faedrich (Porto Alegre, 1912 &#8211; [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"page-category":[],"class_list":["post-104037","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marca - Renner Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/renneritalia.com\/es\/marchio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marca - Renner Italia\" \/>\n<meta property=\"og:description\" content=\"1927 1927 1957 1957 1965 1965 1980 1980 1990 1990 2000 2000 2000 2000 2004 2004 Evoluci\u00f3n del logo Rennera lo largo del tiempo El Purasangrenacido para correr Dise\u00f1ado en el verano de 1957, el intr\u00e9pido purasangre blanco del logo de Renner es obra del artista y publicista Nelson Boeira Faedrich (Porto Alegre, 1912 &#8211; 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