{"id":53932,"date":"2020-11-27T11:00:40","date_gmt":"2020-11-27T10:00:40","guid":{"rendered":"https:\/\/renneritalia.com\/renner-case-studied-at-jonkoping-university\/"},"modified":"2022-08-29T22:12:52","modified_gmt":"2022-08-29T20:12:52","slug":"renner-at-jonkoping-university","status":"publish","type":"post","link":"https:\/\/renneritalia.com\/en\/renner-at-jonkoping-university\/","title":{"rendered":"Renner case, studied at J\u00f6nk\u00f6ping University"},"content":{"rendered":"<p><a href=\"https:\/\/ju.se\/\">J\u00f6nk\u00f6ping University<\/a> is one of the most progressive academic centers in Sweden. It hosts 12,000 students, whose 2,400 come from across the ocean. It offers a huge number of programs and schools, such as School of Health and Welfare, School of Education and Communication, J\u00f6nk\u00f6ping International Business School and School of Engineering.<\/p>\n<p>&nbsp;<\/p>\n<p>The service marketing department, led by professor Lucia Pizzicchini, asked Renner people to give a speech to the students to explain the so called \u201cRenner phenomenon\u201d, as an example of interesting market.<\/p>\n<p>&nbsp;<\/p>\n<p>Giovanni Ciafr\u00e8, strategic marketing manager of the coating company, gathered Renner staff and started the intervention to explain Renner market evolution.<\/p>\n<figure id=\"attachment_36695\" aria-describedby=\"caption-attachment-36695\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-36695 size-large\" src=\"http:\/\/www.renneritalia.com\/wp-content\/uploads\/2020\/11\/ciafre-1024x693.png\" alt=\"\" width=\"1024\" height=\"693\" \/><figcaption id=\"caption-attachment-36695\" class=\"wp-caption-text\">Giovanni Ciafr\u00e8, Renner Italia strategic marketing manager<\/figcaption><\/figure>\n<h2>Renner market case<\/h2>\n<p>Renner was born in 2004 and in such a short time (only 16 years) was able to become a strong and organized company, in a market already saturated, as other companies have been present since more than fifty years.<\/p>\n<p>&nbsp;<\/p>\n<p>The speech was led by three different speakers: Giovanni Ciafr\u00e8, Luigi Benni \u2013 R&amp;D laboratory manager \u2013 and Andrea Sissa \u2013 export sales manager. To understand Renner case, it is important to figure out how these three people and their teams work in synergy to produce and satisfy the specific needs of the clients.<\/p>\n<p>&nbsp;<\/p>\n<p>The speech started with Giovanni Ciafr\u00e8\u2019s company introduction: mission, vision and turnover evolution. Giovanni Ciafr\u00e8\u2019s speech continued, analyzing which are the critical success factors that allowed this company to become such competitive and valuable in a market led by companies, which did have already sixty years of experience in the field of wood coatings.<\/p>\n<p>&nbsp;<\/p>\n<p>Renner has always been focusing on giving the best service to the client. Andrea Sissa explains it perfectly when he talks about the meaning of the word \u201cservice\u201d. \u201cTo serve\u201d comes from Latin \u201c<em>servitium<\/em>\u201d, which means slavery. Also, the word \u201cclient\u201d comes from Latin \u201c<em>cliens<\/em>\u201d and means a person under the patronage of another one. Etymology of these words helps us understanding that the key to succeed in such a niche market is the service provided to the customer.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_36699\" aria-describedby=\"caption-attachment-36699\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-36699 size-large\" src=\"http:\/\/www.renneritalia.com\/wp-content\/uploads\/2020\/11\/sissa-1024x694.png\" alt=\"\" width=\"1024\" height=\"694\" \/><figcaption id=\"caption-attachment-36699\" class=\"wp-caption-text\">Andrea Sissa, Renner Italia export sales manager<\/figcaption><\/figure>\n<p>But who provides such a service? People. Not for nothing, people are the main variable in service marketing.<\/p>\n<p>&nbsp;<\/p>\n<p>But service does not only include technical and commercial assistance. Products are projected and created by R&amp;D laboratory. When creating or modifying a new product, R&amp;D laboratory thinks on how to give a good and customized service to the client. To organize customized services Renner people from different departments, work in synergy to create the most suitable product for the client, in order to give customized solutions to solve his\/her problems.<\/p>\n<p>&nbsp;<\/p>\n<p>The speeches of Giovanni Ciafr\u00e8, Luigi Benni and Andrea Sissa let the students understand how the three departments work in synergy. People from every department is consecrate to give the best service and create the value chain. This synergy and the people who are part of it are the main reasons why Renner case was possible.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>J\u00f6nk\u00f6ping University is one of the most progressive academic centers in Sweden. It hosts 12,000 students, whose 2,400 come from across the ocean. It offers a huge number of programs and schools, such as School of Health and Welfare, School of Education and Communication, J\u00f6nk\u00f6ping International Business School and School of Engineering. &nbsp; The service [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3704,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[796],"tags":[555,554,556],"class_list":["post-53932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","tag-jonkoping-university","tag-renner-2","tag-renner-italia-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Renner case, studied at J\u00f6nk\u00f6ping University - Renner Italia<\/title>\n<meta name=\"description\" content=\"Renner studied at J\u00f6nk\u00f6ping University. 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