{"id":53904,"date":"2017-10-16T16:09:55","date_gmt":"2017-10-16T14:09:55","guid":{"rendered":"https:\/\/renneritalia.com\/renner-sayerlack-gm-marcelo-cenacchi-interviewed-by-the-newspaper-verniciatura-del-legno\/"},"modified":"2022-08-29T22:14:43","modified_gmt":"2022-08-29T20:14:43","slug":"renner-sayerlack-gm-marcelo-cenacchi-interviewed-by-the-newspaper-verniciatura-del-legno","status":"publish","type":"post","link":"https:\/\/renneritalia.com\/en\/renner-sayerlack-gm-marcelo-cenacchi-interviewed-by-the-newspaper-verniciatura-del-legno\/","title":{"rendered":"Renner Sayerlack GM, Marcelo Cenacchi, interviewed by the newspaper “Verniciatura del legno”"},"content":{"rendered":"

Brazil, a giant of the world economy, here will be seen\u00a0through\u00a0the magnifying glass of\u00a0number 211 of\u00a0Verniciatura del legno e altri materiali<\/em><\/a>, a\u00a0specialist magazine directed by Danilo and Patricia Malavolti. An investigative report dedicated to South America also includes an interview with Renner Sayerlack General Manager, Marcelo Cenacchi. Hereafter the interview in its wholeness.<\/p>\n

THE BRAZILIAN FURNITURE\u00a0INDUSTRY CHALLENGES<\/h3>\n

Interview with Marcelo Cenacchi, General Manager of Renner Sayerlack<\/h4>\n

Cajamar, Sao Paulo<\/strong> – The furniture industry in Brazil follows some international trends, while others relate to local traditions and sensitivities. To\u00a0overview this field of the industry, we met Marcelo Cenacchi<\/strong>, General Manager\u00a0of Brazilian Sayerlack<\/strong> (the company is present in the rest of the world with the brand Renner<\/strong>, which also has production plants in Italy, in Minerbio – Bologna).<\/p>\n

Which\u00a0are the fields\u00a0where most of the coatings\u00a0are used for furniture finishing?<\/strong><\/p>\n

MC – In Brazil, the market is very differentiated: for example, in the field of office furniture, basically no coating\u00a0is used, while\u00a0in all production\u00a0of high-level, e.g. in kitchens one, there are high performance cycles, such as UV drying coatings. But you can find coatings everywhere! Both for
high middle and low range furniture, with different cycles, PU, \u200b\u200bUV and water cycles. On the other hand, in the field of popular residential furniture,coatings have\u00a0been often used, even with “wood effect” obtained with a roller UV cycle, on chipboards or MDF, applied with\u00a0very low thickness. Coatings\u00a0are nowadays still considered one of the most important durable and cheap system
for furniture finishing. Over time, laminated panel manufacturers have been able to conquer part of the\u00a0market by offering the product covered by a\u00a0better melamine paper than other papers\u00a0on the market. Currently, people again uses coatings because the Brazilian consumer has aligned with the trends of other countries: who can afford “customized” furniture, with regard to both color and customization, is willing to spend a little\u00a0more, yet demanding a well finished furniture. This is why there is a general comeback\u00a0to\u00a0coatings\u00a0which, especially through the use of automated systems, allow a differentiated production of shapes, sizes and colors.<\/p>\n

 <\/p>\n

\"\"
VDL interviewed Renner Sauerlack GM, Marcelo Cenacchi<\/figcaption><\/figure>\n

Does\u00a0the tendency expect\u00a0increasing the\u00a0use of the\u00a0coatings?<\/strong>
MC – Of\u00a0course we hope so, and this hope is supported by the fact that, as we have seen, the furniture manufacturers’ first need to stay on the market is\u00a0to propose to consumers differentiated products, with their own features\u00a0and a strong personality, feature which has\u00a0been greatly reduced in\u00a0the last years. Furniture manufacturers, in fact,\u00a0have decided to invest in almost complete semi-finished products to facilitate production, which prevents a differentiation of the finished product. For this reason, the use of coatings\u00a0will grow, which is the most economically advantageous way to propose different finishing and colors.<\/p>\n

Will the demand for more advanced application systems also increase?<\/strong>
MC – In fact, it is so: the Brazilian furniture\u00a0industry reference to the\u00a0European one, in particular the Italian one, but also the German one, and is perfectly aware\u00a0of all existing production systems and machines. There are some national companies that produce with more “traditional” plant, of the highest quality, but in general all innovations come from Europe. As long as there will be political uncertainty, however, no company will invest, waiting for\u00a0the situation to become\u00a0more defined. The other problem is given by the size of businesses: the very\u00a0small or small companies which constitute\u00a0much of the production in this field\u00a0have neither the economic or\u00a0cultural strength to approach innovations.<\/p>\n

Which\u00a0are the expectations for the future?<\/strong>
MC – We think that the production turning point\u00a0will take place in Brazil when it will be\u00a0more common to develop a made in Brazil product that is based on our\u00a0own culture,\u00a0which has an image that corresponds to what is perceived from the outside. As long as the Brazilian furniture\u00a0will not capture its own image – thanks to the development of its own design culture – it will be difficult to have a global visibility and, therefore, an export market. In the future, companies will have to work hard on brand and product, proposing a differentiation of models that are not currently available on the market.<\/p>\n

So far, the interview with Renner Sayerlack GM, Marcelo Cenacchi, protagonist of the Renner Global Alliance<\/a>. In the next issue of Verniciatura del legno.<\/p>\n","protected":false},"excerpt":{"rendered":"

Brazil, a giant of the world economy, here will be seen\u00a0through\u00a0the magnifying glass of\u00a0number 211 of\u00a0Verniciatura del legno e altri materiali, a\u00a0specialist magazine directed by Danilo and Patricia Malavolti. An investigative report dedicated to South America also includes an interview with Renner Sayerlack General Manager, Marcelo Cenacchi. Hereafter the interview in its wholeness. THE BRAZILIAN […]<\/p>\n","protected":false},"author":2,"featured_media":3165,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[796],"tags":[647,548,546,648,641],"class_list":["post-53904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","tag-brazil","tag-coatings","tag-furniture","tag-renner-sayerlack-2","tag-wood"],"yoast_head":"\nRenner Sayerlack GM, Marcelo Cenacchi, interviewed by the newspaper "Verniciatura del legno" - Renner Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/renneritalia.com\/en\/renner-sayerlack-gm-marcelo-cenacchi-interviewed-by-the-newspaper-verniciatura-del-legno\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Renner Sayerlack GM, Marcelo Cenacchi, interviewed by the newspaper "Verniciatura del legno" - Renner Italia\" \/>\n<meta property=\"og:description\" content=\"Brazil, a giant of the world economy, here will be seen\u00a0through\u00a0the magnifying glass of\u00a0number 211 of\u00a0Verniciatura del legno e altri materiali, a\u00a0specialist magazine directed by Danilo and Patricia Malavolti. 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