{"id":104036,"date":"2024-10-17T16:45:59","date_gmt":"2024-10-17T14:45:59","guid":{"rendered":"https:\/\/renneritalia.com\/marchio\/"},"modified":"2025-11-11T10:16:21","modified_gmt":"2025-11-11T09:16:21","slug":"marchio","status":"publish","type":"page","link":"https:\/\/renneritalia.com\/de\/marchio\/","title":{"rendered":"Marke"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"104036\" class=\"elementor elementor-104036 elementor-101532\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"has_eae_slider elementor-element elementor-element-cdfd002 e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"24115\" data-id=\"cdfd002\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-19c74da6 e-con-full e-flex e-con e-child\" data-eae-slider=\"53261\" data-id=\"19c74da6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-675d3d5c elementor-widget elementor-widget-theme-site-logo elementor-widget-image\" data-id=\"675d3d5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-site-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/renneritalia.com\/de\/\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2025\/03\/logo_renner_italia.svg\" class=\"attachment-full size-full wp-image-108209\" alt=\"\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6751c08a elementor-widget elementor-widget-html\" data-id=\"6751c08a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.timeline-item__card-content {\n    text-align: center;\n    margin-top: -10px;\n}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ffb97e2 elementor-widget elementor-widget-jet-timeline\" data-id=\"1ffb97e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-timeline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-timeline jet-elements\"><div class=\"jet-timeline jet-timeline--align-left jet-timeline--align-middle\">\n\t<div class=\"jet-timeline__line\"><div class=\"jet-timeline__line-progress\"><\/div><\/div>\n\t<div class=\"jet-timeline-list\"><div class=\"jet-timeline-item  elementor-repeater-item-06d2bdf jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0001_1.png\" class=\"attachment-full size-full wp-image-101632\" alt=\"\" srcset=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0001_1.png 600w, https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0001_1-300x300.png 300w, https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0001_1-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1927<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1927<\/div><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-baf1180 jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0002_2.png\" class=\"attachment-full size-full wp-image-101637\" alt=\"\" srcset=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0002_2.png 600w, https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0002_2-300x300.png 300w, https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0002_2-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1957<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1957<\/div><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-793e8ec jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0003_3.png\" class=\"attachment-full size-full wp-image-101642\" alt=\"\" srcset=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0003_3.png 600w, https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0003_3-300x300.png 300w, https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0003_3-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1965<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1965<\/div><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-89ea2af jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0004_4.png\" class=\"attachment-full size-full wp-image-101647\" alt=\"\" srcset=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0004_4.png 600w, https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0004_4-300x300.png 300w, https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0004_4-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1980<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1980<\/div><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-b576aae jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0005_5.png\" class=\"attachment-full size-full wp-image-101652\" alt=\"\" srcset=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0005_5.png 600w, https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0005_5-300x300.png 300w, https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0005_5-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1990<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">1990<\/div><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-4bb5dc1 jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0006_6.png\" class=\"attachment-full size-full wp-image-101657\" alt=\"\" srcset=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0006_6.png 600w, https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0006_6-300x300.png 300w, https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/storia-logo_0006_6-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">2000<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">2000<\/div><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-791d77e jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img decoding=\"async\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/logo_0006b_6b.png\" title=\"\" alt=\"\" loading=\"lazy\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">2000<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">2000<\/div><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-777beda jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t<div class=\"timeline-item__card-img\"><img decoding=\"async\" src=\"https:\/\/renneritalia.com\/wp-content\/uploads\/2024\/10\/logo_0007_7.png\" title=\"\" alt=\"\" loading=\"lazy\" \/><\/div>\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">2004<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><i aria-hidden=\"true\" class=\"far fa-circle\"><\/i><\/span><\/div><\/div><div class=\"timeline-item__meta\"><div class=\"timeline-item__meta-content\">2004<\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5f9c17 elementor-widget elementor-widget-text-editor\" data-id=\"d5f9c17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Entwicklung des Renner-Logos<br \/>im Laufe der Zeit<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-696062a1 e-con-full e-flex e-con e-child\" data-eae-slider=\"57071\" data-id=\"696062a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77c3bcb4 elementor-widget elementor-widget-heading\" data-id=\"77c3bcb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Das Vollblut<br>zum Laufen geboren<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29199d72 elementor-widget elementor-widget-text-editor\" data-id=\"29199d72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Das im Sommer 1957 gezeichnete furchtlose wei\u00dfe Vollblut des Renner-Logos ist das Werk des K\u00fcnstlers und Werbers Nelson Boeira Faedrich (Porto Alegre, 1912 &#8211; 1994).<br \/>Faedrich, der 1930 die pers\u00f6nliche Einladung von Walt Disney, in den begehrten Animationsstudios zu arbeiten, abgelehnt hatte, wurde von der Renner Herrmann Gruppe mit der Schaffung einer neuen Marke betraut, die die grundlegenden Charakterz\u00fcge des Farbenunternehmens verk\u00f6rpern sollte. Die urspr\u00fcngliche, 30 Jahre alte Marke Tintas ReKo landet im Kofferraum der Erinnerungen. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6216e9de elementor-widget elementor-widget-heading\" data-id=\"6216e9de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Freiheit, Geschwindigkeit und Mut des Vollbluts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60477080 elementor-widget elementor-widget-text-editor\" data-id=\"60477080\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Doch was sind die Werte, die Ernesto Luiz Herrmann 1957 forderte und die sich im neuen Logo widerspiegeln? In erster Linie die der Freiheit, der Effizienz und des Mutes. Die Schnelligkeit, die zu den Werten von Renner geh\u00f6rt, war bereits im Namen des Unternehmens selbst enthalten. Renner bedeutet n\u00e4mlich \u201eder, der rennt\u201c. Auch phonetisch funktioniert das Palindrom \u201eRenner\u201c auf dieselbe Weise. Es hat eine beschleunigte Progression und erinnert an Energie, Kreislauf, Technologie.     <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71af9a2c elementor-widget elementor-widget-heading\" data-id=\"71af9a2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mit Berufung gegen den Strom<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ae32dab elementor-widget elementor-widget-text-editor\" data-id=\"5ae32dab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aus diesen Annahmen entsteht das Pferd mit der rebellischen M\u00e4hne im Wind, das in der Lage ist, in die entgegengesetzte Richtung zu den westlichen Lesungen zu rennen, gerade um die sture Pers\u00f6nlichkeit gegen den Strom zu schwimmen. Bis zuletzt konkurriert das Vollblut mit dem Windhund, einem weiteren Symbol f\u00fcr Schnelligkeit und Zuverl\u00e4ssigkeit. Aber die Renner-Hermann-Gruppe zieht das Pferd vor, um die Begriffe Freiheit und St\u00e4rke unaufl\u00f6slich zu verbinden.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5318dcc3 elementor-widget elementor-widget-heading\" data-id=\"5318dcc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Moderne Richtung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4554d50b elementor-widget elementor-widget-text-editor\" data-id=\"4554d50b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Um das Werk zu vervollst\u00e4ndigen, zeichnet Nelson Boeira Faedrich auch den Namen Renner von Hand, der schon in der ersten Version einen Hauch von Modernit\u00e4t verstr\u00f6mt. Er erscheint bereits serifenlos, in Blockbuchstaben, fett diagonalisiert. Das Pferd aus den sp\u00e4ten 1950er Jahren steht k\u00fchn und muskul\u00f6s auf einem schwarzen R (in einem roten Schild), das auf sch\u00fcchterne (serifenlose) Anmut hindeutet.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11fb750e elementor-widget elementor-widget-heading\" data-id=\"11fb750e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Von Rot bis Blau auf allen Kontinenten unterwegs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d68fb37 elementor-widget elementor-widget-text-editor\" data-id=\"2d68fb37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Seit seiner erfolgreichen Einf\u00fchrung im Jahr 1957 wurde das Renner-Logo, wie jede Marke, die es bis heute gibt, mehrmals umgestaltet. Bis zum heutigen Tag, genauer gesagt im Jahr 2004, als die Holzbeschichtungssparte der Renner Herrmann Gruppe schlie\u00dflich die vorherrschende blaue Farbe (Pantone Cyan Process) zur Darstellung der Sparte \u00fcbernahm. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11874912 elementor-widget elementor-widget-heading\" data-id=\"11874912\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Das treue und wertvolle Blau<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e608b57 elementor-widget elementor-widget-text-editor\" data-id=\"3e608b57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hellblau wird allgemein als Zeichen f\u00fcr Treue, Kreativit\u00e4t und Kostbarkeit verwendet. Es ist kein Zufall, dass Ultramarin, ein blauer Farbstoff, der aus Lapislazuli gewonnen wird, in die Kunstgeschichte eingegangen ist, weil er teuer war und nur von den gr\u00f6\u00dften K\u00fcnstlern verwendet wurde. Man denke an den Himmel von Giotto (Scrovegni-Kapelle in Padua) und Michelangelo (J\u00fcngstes Gericht im Vatikan). Das Renner-Pferd, das Jahrzehnte sp\u00e4ter seine muskul\u00f6sen Akzente verlor, bewahrte dennoch die Farbe Wei\u00df, um das Konzept der Reinheit zu wahren.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48104e78 elementor-widget elementor-widget-heading\" data-id=\"48104e78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Der Abbinder \u201cwood coatings\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24687b01 elementor-widget elementor-widget-text-editor\" data-id=\"24687b01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Zeitgleich mit dem Pantone-Cyan-Verfahren erschien 2007 die serifenlose Myriad \u201eWood Coatings\u201c, die sich durch ihre gute Lesbarkeit auszeichnet. Der Name Renner, eine moderne Neuinterpretation von Faedrichs urspr\u00fcnglichem Schriftzug, betont den k\u00fchnen, diagonal gebogenen K\u00f6rper der Sticks. Eine typografische Wahl, die der gl\u00fccklichen Intuition des brasilianischen K\u00fcnstlers Tribut zollt und einmal mehr Dynamik hervorruft. Ein unbez\u00e4hmbarer Galopp, mit dem Renners Vollblutmalereien inzwischen auf der ganzen Welt gesch\u00e4tzt werden.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>1927 1927 1957 1957 1965 1965 1980 1980 1990 1990 2000 2000 2000 2000 2004 2004 Entwicklung des Renner-Logosim Laufe der Zeit Das Vollblutzum Laufen geboren Das im Sommer 1957 gezeichnete furchtlose wei\u00dfe Vollblut des Renner-Logos ist das Werk des K\u00fcnstlers und Werbers Nelson Boeira Faedrich (Porto Alegre, 1912 &#8211; 1994).Faedrich, der 1930 die pers\u00f6nliche [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"page-category":[],"class_list":["post-104036","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marke - Renner Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/renneritalia.com\/marchio\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marke - Renner Italia\" \/>\n<meta property=\"og:description\" content=\"1927 1927 1957 1957 1965 1965 1980 1980 1990 1990 2000 2000 2000 2000 2004 2004 Entwicklung des Renner-Logosim Laufe der Zeit Das Vollblutzum Laufen geboren Das im Sommer 1957 gezeichnete furchtlose wei\u00dfe Vollblut des Renner-Logos ist das Werk des K\u00fcnstlers und Werbers Nelson Boeira Faedrich (Porto Alegre, 1912 &#8211; 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